B2B Magazines: When to adopt a Web-only strategy

Tue, 05/06/2008 - 16:24 — Prescott

With escalating printing, postage, paper costs, publishers are grappling with how to take magazines to the Web as online-only franchises. Having recently relaunched a shuttered magazine as a Web-based business, I thought I'd share my thoughts and experiences on the subject.

Online Advertising: 60% of the time, it works every time

Tue, 04/29/2008 - 16:31 — Prescott

Ads viewable entirely above the fold are seen 60% of the time while those below the fold are only seen 25% of the time, according to a recent Eyetools/Marketing Sherpa study. Armed with this data, Steve Rubel estimates that a billion online advertising dollars are wasted.

Reel Exchange: How Penton Launched a Social Network

Mon, 04/28/2008 - 17:08 — Prescott

I had the opportunity to lead a presentation on B2B social / professional networking. As you might be aware, Penton has won numerous awards for Reel Exchange. I took this opportunity to take folks behind the scenes and let them know how we came to build and launch this community.

Yes, I Said the Murdoch's Free Strategy for WSJ Was a Horrible Strategy

Wed, 01/16/2008 - 09:48 — Prescott

Media Business published this article quoting me as saying, "WSJ.com's likely elimination of paid subscriptions 'a completely horrible strategy.'" Yes, I did say it, and I stand by it.

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